Paid search, also referred to as PPC (Pay-Per-Click) and CPC (Cost-Per-Click), are programs set up by various web property owners (Google, Bing, CNN, etc.) in which advertisers are allowed to “rent” ad units on their properties with the stipulation of payment only when someone clicks on the ad. This is an excellent marketing strategy because you only pay when someone takes an action related to your advertisement. Merely being on the page is free!
Virante specializes in the following providers:
- Google AdWords - Search and display networks
- MSN adCenter - Search and display networks
A successful paid search program can mean huge growth for your business. Creating successful PPC programs is what we are dedicated to achieving at Virante. We will work closely with you to determine your company’s specific needs and goals and make recommendations that align with your company’s image and budget targets.
The beauty of paid search is that it can take almost no time at all to rank on the first page of the search engines. While equally valuable, organic ranking can take quite a bit of time to improve rankings. Paid search lets you do it in a day.
Other Great Advantages of Paid Search
- Fast Results – Can take less than a day!
- Measure ROI – Easily see how much you spent and how much you made
- Ad Copy flexibility – Easily change your sales message at will
- Reach – Tap into 95% of the search market
- Relevance – Your ad shows only when someone is searching for your product
- Location Targeting - Ads show globally or just in your town, you decide
While the concept of paid search seems very simple the practice is in fact very complex. Virante’s paid search employees have spent years studying and executing paid search marketing campaigns on Google, Yahoo and MSN (among others); as a result the paid search department is certified by both Google AdWords and MSN adCenter. Our team members stay up-to-date on the latest trends and provider feature releases by being active in the search marketing community, reading the latest blogs and industry news, and attending search engine marketing conferences.
Other services that pair well with paid search:
Let Virante put its paid search marketing experience, knowledge and efficiency to work for your business. Contact us today to discuss your company needs so that we can design the right paid search marketing strategy for your business.